Why the Pro Card First?

Why the Pro Card First?

We’re launching ChromeID with the Pro card first — and that’s intentional.

Reason 1 – Best Sales Tool|

• The Pro card is a stunning demo.
• It shows everything ChromeID can do — from biometrics to connectivity, alerts, location, and safety.
• When you lead with that, you can sell every version of the card off a single demo.

Reason 2 – Upsell Power

• Some Core customers will upgrade themselves after seeing what’s possible.
• Starting with Pro turns every sale into an upsell opportunity.

Reason 3 – Engineering Advantage

• Pro is the best engineering platform.
• Other versions are subtractive — meaning they’re built by taking features off the Pro design.
• That speeds development and keeps costs down.
• It may even mean one common PCB for multiple models.

Reason 4 – Early Feedback

• If we built Core first, Pro would look like a future fantasy — and we’d delay the customer feedback we need most.

Conclusion

The Pro card first means a stronger demo, better upsell, faster engineering, and quicker learning.

It’s the fastest way to market — and the smartest way to grow.